"Striking the right balance between driving sales and building brand equity is essential. That means engaging with audiences who not only convert, but who also reinforce and amplify Pura’s identity in the minds of our target customers."

"I'm not confident we would have been able to bring in our holiday shipment [without Shopify Capital.] Capital was vital in getting us the holiday inventory on hand that we needed to support that 375% sales growth. I don’t think we would have seen anything close to that growth figure …

"Let’s say we’re talking about one million dollars in sales. Switching to Shopify Payments reduced our payment processing fees from 3.4% to 2.15% so just signing up would save over $12,000."

"If headcount is going to grow, make it grow in a smart way—in manufacturing or in marketing, not in servicing tech debt."

"Once I saw the light and how everyone was trying to mimic Shopify, the choice was obvious. The team at Shopify Plus is really innovative and always coming up with insanely cool updates."

"Shopify literally held our hand. Without Shopify, there’s no chance in hell we’d be where we are. We were clueless. We didn’t even know what we didn’t know."

“I was telling our rep about all these great pictures our customers sent us every day of their dogs using our products.”

"One of the biggest advantages of Shopify Plus is that peace of mind that we get being with the biggest platform with the biggest players on it."

"We initially went global on one website, but our sales multiplied by 10 (in each market) as soon as we sold our products in Australian dollars, U.S. dollars, in the euro, and in the Great Britain pound."

"I was really flattered when I got the email about upgrading to Shopify Plus, because we had only been open a year-and-a-half. I was like, ‘Oh my gosh. We’re already in this tier of being ready to jump up to the next step."

“That moment was a real epiphany for me. I was doing great things, but suddenly I wanted to find a more meaningful purpose.”

"We’ve had a really good run so far. But we are really just building the foundation for what we hope to be."

"Normally, we’d have ideas, kind of start on a loose track. But we’re much more structured now. We’re setting goals, when things need to be done by, when they’re actually getting done, and we’re seeing results."

"From the start of this MGM campaign, we’ve uncovered all kinds of revenue from untapped sources."

"By decoupling the content from the code, we have been able to free the content from the engineers so that they can focus on code, while writers focus on content."