"I think it's a mistake to go with programs that are purpose-built for one narrow industry. It's so specialized that once they're done developing the software, innovation becomes very difficult as most companies don’t have the research and development budget to keep up with new technologies and market demands. They …

"Once I saw the light and how everyone was trying to mimic Shopify, the choice was obvious. The team at Shopify Plus is really innovative and always coming up with insanely cool updates."

“We’re using Flow to help us better allocate marketing spend and protect profit margins. With Flow we tag our less profitable items which automatically informs our decisions regarding which channels to sell through and how much to spend on PPC campaigns.”

“The idea is to improve people’s lives everywhere.”

“We chose Shopify because we had limited IT resources and needed a platform that would scale in case Purple blew up.”

"From an infrastructure standpoint, Shopify Plus has our back. We feel incredibly comfortable that, as we continue to scale, our website’s going to be up and running. As an IT function, that allows us to really focus on the things that we do best."

“It was a giant headache, Product discounts were being applied one at a time and it could take several days just to make one discount change.”

“We give them loaner equipment and everything they need to operate tournaments, It’s really cool to watch the sport grow in real time.”

“He’d put the kids to bed and fulfill orders all night."

“I can confidently say we’re saving tens of thousands of dollars a month thanks to the easy integrations Shopify Plus allows.”

“We identify trending items people are already thinking about buying. Then we use our nimble supply chain and our fun and interactive store experience to bring the trend to life.”

“You’ve given us a better platform right out of the gate. I try to be the customer, to go to the site myself, and let my naivety and inexperience be a positive. So far, so good.”

"When we look back at those astonishing sales figures and considering what we did before, the improvement on Shopify Plus has been outstanding."

"We can be asleep, we can be in the pub, or we can be on holiday. But these emails are just bringing back in customers automatically."

"We view Shopify Plus as a partnership. We felt the relationship was the strongest it would be out of any player that we could have chosen. We understood that the platform is continually going to get better. At the end of the day, performance and everything aside, we feel like …