“We’ve always wanted to build things that looked different. Everything in ecommerce is so similar with the same structure and format. There’s so much convention—and some of it’s helpful—but a lot of it goes unquestioned. You know, ‘this is the way ecommerce should look.’ And that always felt limiting to …

“We partner closely with our farming partners in Vietnam to reduce chemicals often found in the roasting process. We’re also one of the only coffee companies that pay our farmers two times the market rate to ensure they’re earning their fair share.”