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B2P is the next generation of B2B marketing. Beyond marketing to Businesses. It’s marketing to the People who make everything else in your business possible – your Prospects. B2P is marketing from the Prospect out.
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Soul They know that understanding state of mind at the time of action is critical to helping people navigate this landscape. they leverage brands one to one, giving them meaning as people make their choice. The trick is to do it soulfully.
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