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Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
Funnel is here to put an end to manual data collection. Funnel.io is a marketing analytics software for online advertisers and e-commerce companies that automatically collects data from all advertising platforms and connects it with conversion data. Hence, advertisers get a complete overview of all their advertising efforts.
OWOX is a comprehensive marketing analytics service that helps companies meet their marketing goals on time and grow 22% faster than the market average. They create BI products to help consolidate, process, analyze and extract insights from data. They also assist in implementing Google Analytics 360 Suite. Furthermore, they develop individual measurement strategies, consult on how to use Google and OWOX BI products to solve business-specific tasks and challenges, and conduct training in analytics.
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