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    Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.

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    SimilarWeb is the pioneer of market intelligence and the standard for understanding the digital world. SimilarWeb provides granular insights about any website or mobile app across all industries in every region. SimilarWeb is changing the way businesses make decisions by empowering marketers, analysts, strategy professionals, business development teams, investors, executives and more with the insights they need to succeed in the digital world. By enabling visibility into behavior on every website and mobile app, SimilarWeb allows customers to understand the online world, benchmark performance, identify new opportunities and optimize their digital strategy. SimilarWeb empowers the world's biggest brands like Airbnb, Walmart, eBay and adidas to develop and execute the strategies necessary to win market share.

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    Supermetrics helps over 750k marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.

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