“We were interested in using video creative since the overall consumption of video has increased in the Facebook newsfeed. More and more brands are using video. We were experienced in setting up campaigns on Facebook, but were hesitant to start making video creative ourselves. Outsourcing video ad production would have …

“Shakr has given us more freedom to create engaging and visual content without the need of a big production team. And we can see that Shakr-made videos are a major contributor in the performance of our ad campaigns.”