“We were interested in using video creative since the overall consumption of video has increased in the Facebook newsfeed. More and more brands are using video. We were experienced in setting up campaigns on Facebook, but were hesitant to start making video creative ourselves. Outsourcing video ad production would have been too expensive, with a loss of creative control, and hiring new employees with video experience is time consuming. I heard about Shakr and used it to make a video campaign right away. The campaigns we made with those videos got the best engagement and reach by far. Now we’re constantly adding more video creative to our campaigns by using Shakr weekly."