“All of these are presented in the same user experience. These are completely separate backends that have nothing to do with each other, and we attempt to bring all of this data and show it in one place. It’s a massive tech complication.”
“People have just stopped responding to push notifications because they receive so many of these from apps each day. We found out that some of our clients started sending messages through SMS instead to improve open rates, but that approach becomes very expensive."
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