"The site managers of the newspapers decide what content they post on their websites and send via email. To do this, the software is linked to the editorial system which functions as a 'trigger': the selected content is dispatched to the content management system of Corelio and to Selligent."
“With Selligent, we have a solid partner for optimizing our email programs, including providing us with the understanding and integration guidance that is required for taking advantage of emerging media.”
"Our online titles are classified in four large clusters. A first comprises the news websites, for a general public (hln. be, 7sur7.be and AD.nl,) as well as a more selective one (devolkskrant.nl, trouw.nl, parool.nl and demorgen.be). A second cluster is classifieds with sites such as autozone.be, regiojobs.be and vkbanen.nl. Then we have "World of Women", containing amongst others nina.be, goedgevoel.be and Kanaal You within hln.be and 7sur7.be, with women as the target group. The fourth pillar is e-commerce, with the webshops of De Volkskrant and Trouw in the Netherlands."
"After implementing selligent, we have recorded a substantial increase in sales compared to the previous year with emails alone, and we have still only touched the tip of the iceberg of all the possibilities available to us."
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