Scalarr is an innovative, Machine Learning based anti-fraud solution that detects the mobile app install fraud with dramatically improved accuracy. There are a lot of different types of app install ad fraud, although the traditional rules-based analysis used by existing solutions helps to detect only few of them. By applying to both unsupervised and semi-supervised machine learning algorithms, Scalarr solves the problem by analyzing deeply hundreds of features and variables, thus reducing efficiently the number of false positive and false-negative errors. With its unique self-learning engine it helps mobile advertisers to stay ahead of fraudsters without any need to update constantly the rules, as they modify their attack techniques.
"Joom works with partners on a Revenue Share model and this automatically excludes the primitive types of fraud. However, there is still fraud, and we use Scalarr to deal with the most intelligent types. Such full protection allows us to make more informed marketing decisions and ultimately drive higher ROI."




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