“Given the nature of our Argos and Homebase businesses particularly, we’ve always got to provide customers with a means to contact us with their queries, order requirements or any concerns they may have. Whether the transaction is online, from a mobile or in-store, there’s still a need for a high quality customer support.”
“The customer journey is broken down into three stages: the initial call, the recommendation and then completion. We survey at every stage with no one getting more than one survey in 30 days.”












