“We are now in a position to fully leverage email as a long-term marketing channel. We can personalize the message and control the frequency without running the risk of frustrating our existing and potential customers. With SDL Campaigns, we can support all of our ships and have room to grow.”

“Our traditional communication and CRM strategy was to send targeted product campaigns based only on past purchases. Although this gave us a great initial customer base, we had bigger plans and were struggling to uncover potential customers who had not yet made a purchase in specific targeted product categories.”