“SDL provides a very reliable, cost effective service that we know we can trust. I can’t recall a time when there’s been a technical issue or a problem with availability, and there’s never any need for us to contact customer support. It’s just one less headache for me to worry …

“Some people think that the customer experience ends when a customer is comfortable using a product or a service. It doesn’t. By establishing a continual loop, you can always encourage feedback and deliver ‘more’ so that the next generation or initiative can be further developed to improve your offering.”