"We realized we needed the science of a system in order to understand the price sensitivity of the items we sell, which offers an elasticity of demand calculation. A system removes some of the emotion that is built into pricing decisions and allows us to develop pricing that is consistent …

“The category managers are using the solution, but I feed them key information and streamline the pricing recommendations. It would be difficult with our setup, as lean as we are, to do what we do on the pricing side without Revionics. We couldn’t do it.”