“What we have seen so far is a 2-3% increase in our margin; our sales remain strong, ahead of last year and all of our comp stores. We’re very pleased with what we’ve seen so far. My expectations were set pretty high. I was expecting exactly what Revionics has delivered …

“For Big Y, customer-driven pricing is now a way of life and is embedded in our business philosophy. I would equate pricing without optimization to how someone would respond if you took away their cell phone. It would be like wandering around lost in the dark. I don’t know how …