"At Lenta, we remain focused on giving our ten million-strong customers quality products at competitive prices. By adopting Revionics’ market-leading price optimization technology, we can do extensive analytics and scenario planning to ensure that we give our customers the very best pricing where it matters most."

“Social network sentiment data provides significant insight into consumer behaviors and expectations relative to pricing practices. Multichannel retailers should diligently pursue an ongoing practice of listening to their consumers (sensing) to understand preferences and trends."