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“Talking to the community, to the customers we’ve got, not feeling like you’re wearing the right clothes is a massive hurdle into cycling. Feeling that you don’t belong, feeling that you’re not part of it. It’s a huge barrier.”
"We continued to cater to the steep rise in demand, especially throughout a period of panic purchasing in March 2020, and made arrangements from the start to protect our customers by introducing contact-free deliveries while social distancing restrictions were in place."
"The conversion rates of the pop up stores was around 90-100%."
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