Revana is a recognized leader in technology-enabled revenue generation solutions, they help top brands navigate and profit from change. Through every channel touch – online, social, mobile – and with every program they deliver, they combine experience and innovation to amplify results. To better reflect what they do, they changed their name. Direct Alliance is now RevanaTM. Built on an integrated, data-driven, scalable framework, Revana enables dramatic and sustainable growth. They understand today's customers, know what makes them tick and how to engage with them. They combine data analytics with technology in an end-to-end sales and marketing solution that adapts to customers' changing needs and breaks through the clutter. Across every channel, every day, they have what it takes to earn customers' loyalty and make them happy.
“Traditional TV advertising is challenging because we don’t have a lot of control over the specific placement, nor do we get accurate measurement of whether people have taken action after watching the commercial,”
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