TTEC is a global customer experience company that designs, builds and operates captivating omnichannel customer experiences on behalf of the world’s most innovative brands. The Company provides its outcome-based customer engagement solutions through TTEC Digital which designs and builds customer experience consulting and technology solutions and TTEC Engage which operates customer care, growth and trust and safety services. Founded in 1982, TTEC partners with business leadership across marketing, sales and customer care to design and deliver a simple, more human customer experience across every interaction channel.
"Traditional TV advertising is challenging because we don’t have a lot of control over the specific placement, nor do we get accurate measurement of whether people have taken action after watching the commercial. YouTube is almost the opposite. We know how many people watched the commercial, how many people clicked, and whether those people converted."
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