Relay42 Testimonials

"With Relay42 we can deliver on the promise of personalization at scale to become fully customer-centric. Personalization is the only way forward; and we see that our approach pays off. Compelling results confirm that we chose the right technology for our mission."

“Our assumption was that people who fly with us often already know us, so it would be irrelevant to tell them about flying with us again. However, we were wondering when exactly someone becomes a ‘frequent flyer.’ The more we thought about it, the more complex the set of business rules became, so in the end, we realized we couldn’t just focus on frequent flyers, but instead should use machine learning to understand when ads are irrelevant.”