Reduct.Video Testimonials

"One is a first story is how I've used um, Reduct to drive a renewal at a 15,000 people technology software company here at San Francisco. Um, during COVID, obviously their procurement team showed up to our doorsteps saying, "Hey, we want 50% off because COVID" which is not the right reason, especially the product is well adopted, but how do you prove to procurement team and everybody else, like a CFO who has never seen your product, and doesn't really know what it is besides a line item on it, on the expenses that there is tons and tons of users using your product. So we ran an educational campaign where we got all of our top users and then all, everybody who they recommended on zoom with us, training them on new functionality and asking to record those trainings. And as we were recording those trainings to solicit their feedback, "What do you think? Do you like the product? What could we improve?" And so through that, we collected probably a hundred hours of video, which can each, each half an hour contain two, three minutes of really good customer feedback, both from actionable perspective, but also from just, "I love your product" kind of perspective. And so then how do we take those 80 - 100 hours of video and condense it into a five minute video reel that distills what the customers truly feel So we used Reduct to distill a hundred hours of video into that small reel and then procurement team and finance team just didn't have any more leverage over us because they just watched the video where hundreds of their revenue generating leaders are raving about this product. And so, using the video completely turned the table around for us in terms of leverage with the procurement team and we renewed the multi-million dollar contract with zero discount."

"We were able to take those recordings you know, 20 one-hour conversations, throw them in Reduct and then really quickly, easily make a highlight reel of the best quotes that they had. It didn't take hours and hours and hours to go sort through, It just took searching a couple of keywords, tagging those, um, and then dragging and dropping in the interface. The best part I could say was just the amount of time it saved to find the key moments and then slice those together for an amazing short video reel. It was, it was a one hour meeting that we started with the three minute video. So it was a little odd, it was kind of like a head fake for most people, but I think that the ultimate result is what we wanted. And so it was- the video was the ultimate irrefutable proof of what their management team and what the pilot managers had said. So there was no way for this senior executive to dispute what the users were thinking, how they're using it, what the use cases were, because it was documented in video by the user saying it. And so it was like the ultimate weapon or shield, I guess, so we could have had."