Reduct.Video Testimonials

"First and foremost, people join our community to get answers to questions they'd otherwise struggle to solve on their own. That could be because they meet somebody awesome at an in-person event. That could be they read an email that we send. That could mean they contribute to a discussion online. When you start to lose some of those components where you can meet in- person or connect with somebody over a coffee or a drink after work, we've had to respond. And as long as we're educating our community, the delivery mechanism doesn't matter all that much. What we found, and this is maybe not unique to the pandemic, but it's something that we only found because of the pandemic, the appetite for what we do has not decreased. There's infinite, let's call it an "infinite appetite" for it. And video, now allows us to go and not only reach those folks and meet them. If you're interested in building territory plans today, you can attend to the event. If you can't make the event and you just want to know the best of- well, now you can read a previous, or you can read, you know, a write up about the event. You can watch a highlight reel of the key points of the event, or if you're feeling particularly studious, you can actually go through and watch the whole event. And then maybe reach out to some people on LinkedIn afterwards. And that transition was enabled by, in-part, because we know that our goal is to educate our community. And we want to bring them content wherever they may be in the future- maybe it's a podcast, right? Video is just the next step. But, being able to edit those videos and put them into more bite-sized chunks, where we pull out, maybe a key concept also allows us to meet our community members a little bit more where they are. So video also allows us to take what would be a really, really big commitment from a community member and really make it bite-size or snackable. And then you can actually learn exactly about what you want to learn. And we give you back more of the most precious asset you have, which is your time. We want to meet you where you are and the videos are a critical, critical part to that. It was always about educating and bringing the community together. It's a little tougher to bring the community together, but there's actually so many different channels we can educate because we've got this digital media asset that we can slice and dice hundreds of different ways very easily. "

"One is a first story is how I've used um, Reduct to drive a renewal at a 15,000 people technology software company here at San Francisco. Um, during COVID, obviously their procurement team showed up to our doorsteps saying, "Hey, we want 50% off because COVID" which is not the right reason, especially the product is well adopted, but how do you prove to procurement team and everybody else, like a CFO who has never seen your product, and doesn't really know what it is besides a line item on it, on the expenses that there is tons and tons of users using your product. So we ran an educational campaign where we got all of our top users and then all, everybody who they recommended on zoom with us, training them on new functionality and asking to record those trainings. And as we were recording those trainings to solicit their feedback, "What do you think? Do you like the product? What could we improve?" And so through that, we collected probably a hundred hours of video, which can each, each half an hour contain two, three minutes of really good customer feedback, both from actionable perspective, but also from just, "I love your product" kind of perspective. And so then how do we take those 80 - 100 hours of video and condense it into a five minute video reel that distills what the customers truly feel So we used Reduct to distill a hundred hours of video into that small reel and then procurement team and finance team just didn't have any more leverage over us because they just watched the video where hundreds of their revenue generating leaders are raving about this product. And so, using the video completely turned the table around for us in terms of leverage with the procurement team and we renewed the multi-million dollar contract with zero discount."