"First and foremost, people join our community to get answers to questions they'd otherwise struggle to solve on their own. That could be because they meet somebody awesome at an in-person event. That could be they read an email that we send. That could mean they contribute to a discussion online. When you start to lose some of those components where you can meet in- person or connect with somebody over a coffee or a drink after work, we've had to respond. And as long as we're educating our community, the delivery mechanism doesn't matter all that much. What we found, and this is maybe not unique to the pandemic, but it's something that we only found because of the pandemic, the appetite for what we do has not decreased. There's infinite, let's call it an "infinite appetite" for it. And video, now allows us to go and not only reach those folks and meet them. If you're interested in building territory plans today, you can attend to the event. If you can't make the event and you just want to know the best of- well, now you can read a previous, or you can read, you know, a write up about the event. You can watch a highlight reel of the key points of the event, or if you're feeling particularly studious, you can actually go through and watch the whole event. And then maybe reach out to some people on LinkedIn afterwards. And that transition was enabled by, in-part, because we know that our goal is to educate our community. And we want to bring them content wherever they may be in the future- maybe it's a podcast, right? Video is just the next step. But, being able to edit those videos and put them into more bite-sized chunks, where we pull out, maybe a key concept also allows us to meet our community members a little bit more where they are. So video also allows us to take what would be a really, really big commitment from a community member and really make it bite-size or snackable. And then you can actually learn exactly about what you want to learn. And we give you back more of the most precious asset you have, which is your time. We want to meet you where you are and the videos are a critical, critical part to that. It was always about educating and bringing the community together. It's a little tougher to bring the community together, but there's actually so many different channels we can educate because we've got this digital media asset that we can slice and dice hundreds of different ways very easily. "