LiveTracker's added benefit and overall ease to implement was a bright spot in the Evine Email Marketing Team's busy season! LiveTracker also helped bring our transactional campaigns into the 21st century.

We initially began using LiveVideos to embed movie trailers in email campaigns to the 8 million members of our SCENE Loyalty Program for film promotions, a function our ESP did not support. The ease of use of the program allowed us to quickly begin including other features like LiveTimers, LiveImages, and LiveMaps. Our approach was to A/B test campaigns with traditional static images vs. real-time Liveimages with a goal of optimizing creative to increase ticket sale response rates. After eight months and over 80 campaigns, the results definitively showed the addition of RealTime Email significantly increased ticket sales!

We are working toward building out highly personalized customer journeys that bridge online and olline efforts. RealTime Email is a platform that allows us to add another level of personalization to our email marketing efforts. It also allows us to better incorporate other channels, such as video and social, in our email program in a thoughtful and intentional way.

Since using Liveclicker, we found that there have been increases in click-to-open (CTO) and open rates (OR) occurring in our manual emails as a result of Liveclicker element integration.

Liveclicker gave us the ability to run a promotion that merged the physical and digital channels. We needed to gain text opt-ins and then put them on a journey so we could foster the lead digitally even after claiming the prize in our branch location. Prior to this we did not have the ability to integrate mobile channels in promotional efforts.

Everyone was excited to launch this new capability – in the first mailing that we launched using embedded video, our click-through rate doubled compared to prior video emails.

We were not surprised that video worked better for the arcade set, but we were surprised by just how much video in email outperformed. The segment with RealTime Email generated a 42% higher average order value than the control group. Revenue improvement for the segment was in the low double digits.

Since we don’t know when someone may take their next cruise, if we aren’t using email to reach them, bolstered by the real-time content that RealTime Email provides, we could lose them to our competitor.