"We initially began using LiveVideos to embed movie trailers in email campaigns to the 8 million members of our SCENE Loyalty Program for film promotions, a function our ESP did not support. The ease of use of the program allowed us to quickly begin including other features like LiveTimers, LiveImages, and LiveMaps. Our approach was to A/B test campaigns with traditional static images vs. real-time Liveimages with a goal of optimizing creative to increase ticket sale response rates. After eight months and over 80 campaigns, the results definitively showed the addition of RealTime Email significantly increased ticket sales!"