“How do we show our customers the plants that they can actually buy? The ones that are available in our garden centers? There was no doubt that personalization was a part of the solution, but it had to be tailor-made to Plantorama.”
“In 5 years, we want to have even more Plantorama centers across Denmark. We want to connect our online and offline touchpoints even better. We want to surprise with innovative ideas. And we always want to give our customers new, exciting experiences.”