42 Rakuten Marketing Testimonials

"We are very pleased with the success of our affiliate marketing strategy and as a result, winning the Best Managed Global Affiliate Programme in the International Performance Marketing Awards 2018. Our partnership with Rakuten Advertising played a vital part in the increase of our campaign performance, which drove huge sale growth globally during the year. Our strategy enabled us to retain exclusivity whilst capturing new customers, resulting in the growth of the programme."

“Our aim to break into APAC through affiliate partnerships turned out to be a huge success; we see constant growth across all KPIs and gained many new valuable publishers. The successful relationship with Rakuten Affiliate Network helped to achieve our objectives; our global programme is impressively growing due to fantastic account support with a common understanding of growing sales and customer reach globally.”

"The past few months have been a challenging time for all, especially our frontline heroes. As a brand which prides itself on all-day comfort, FitFlop identified the opportunity to give back to NHS staff over this period, while tackling current market challenges in an ever-changing retail environment. The team had to act quickly and utilise both existing and new relationships to secure ongoing coverage with key publications – completely revising the original affiliate strategy while still delivering results. This success story really exemplifies how the team has effectively come together and proven their ability to adapt quickly, strategise methodically and rise to any challenge."

"We came out of Symposium New York with new energy and a new plan to accelerate not just this channel, but our entire business."

“We perceived Rakuten Affiliate Network to have a higher standard in the luxury and fashion industry than competitors and we believe our recent successes justify that opinion.”

"Our measurement of the campaign proved the investment and authentic, vibrant content resonated with our audience, in some instances better than own-brand content. Throughout this campaign, we worked collaboratively across departments to inject newness to the campaign to reduce our reliance on discounting. This strategy will play a pivotal role in how we plan to grow in the future."

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017."

“The Rakuten Marketing Search team is a huge asset to Vans e-commerce. They continue to drive sales, stay abreast of industry trends, and provide great support year after year. We consider their search marketing expertise, technology and strategy a critical part of our online success.”

“The Rakuten Advertising staff I’ve worked with has been perfect. The creation of strategies around multiple channels and being on the forefront of testing has exceeded expectations. Rakuten respected our needs while also pushing the boundaries compared to the competition.”

“Our affiliate programme with the Rakuten Marketing Affiliate Network has been going from strength-to-strength and their understanding of the fashion and lifestyle sector has helped us achieve our planned online growth. We are looking forward to further success in 2017 as we move into Rakuten Marketing’s fully managed service and utilise their powerful insights and attribution platform, Cadence, to optimise our programme even further and grow our cross-border commerce on the back of their extensive international presence.”

“We don’t get that kind of insight on cross-device behavior from any other marketing platform at the moment.”

"The strategy we built with AMDX and Rakuten Advertising has helped us focus our spend on acquiring new customers, while still realizing the impact the affiliate channel has on driving repeat purchases."

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

“Hands down, the LinkShare account management team has gone above and beyond to understand and cater to our business goals.”

“Rakuten LinkShare offers an amazing level of service and higher level thinking that’s taking our affiliate marketing program to the next level.”