“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

“By combining Rakuten Marketing’s display and affiliate marketing channels we were able to effectively build upon our Chinese customer base, acquiring customers and generating brand awareness for The Cambridge Satchel Company across digital touchpoints and at scale to deliver a strong return on investment.”

“Hands down, the LinkShare account management team has gone above and beyond to understand and cater to our business goals.”

"Working with our talented Rakuten Advertising team helped us to greatly surpass our targeted goal. The seamless communication and execution across channels enabled us to have clear visibility into how each channel was performing, making it easier to monitor and optimize our initiatives."

"Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers. Their expertise in the vertical and their strong partner relationships have led to a highly successful program."

“Partnering with Rakuten Affiliate Network has not just enabled Goodshop to experience 334% growth in the past 2 years, it has helped provide new customers to our merchants and support over 114,000 charitable causes. We look forward to continuing our partnership in the years to come.”

“Rakuten Search is really able to hone in our needs and provide strategic recommendations to promote our brand. We have already achieved record success for 2014, our year-over-year growth is already up 20% and predicted to reach 48%.”

“The Rakuten Advertising staff I’ve worked with has been perfect. The creation of strategies around multiple channels and being on the forefront of testing has exceeded expectations. Rakuten respected our needs while also pushing the boundaries compared to the competition.”

"Rakuten Advertising has played a huge part in the success and growth of the Cult Beauty affiliate programme. The market-specific knowledge the team has provided has helped shape the international growth strategy of the programme and has also provided crucial information for the business to inform international strategy. Coupled with …

"Having worked together successfully since 2017, we trust Rakuten Advertising to invest the cost of sale to produce the best results. We have seen increases YoY having launched with Accelerate at the end of last year. Our account management team have become an extension of our team – they are …

“One of the pitfalls of employing the same discounts repeatedly is that advertisers risk losing the customer to the competition. Consumers respond best to what they perceive as better value, and it’s in the retailer's best interest to mix offers up to excite consumers.”

“As a fashion site, our readers gravitate towards high end luxury fashion brands. Not only does the Rakuten Affiliate program work with the majority of these brands, but the program also provides all the tools our editors and data analysts need to make informed decisions. Our editors have the ability …

“We don’t get that kind of insight on cross-device behavior from any other marketing platform at the moment.”

“88% of consumers said they would shop online with free shipping, drawing a parallel to research that shows that 88% also don’t want to pay anything for shipping when they shop online. [Advertisers] tend to think of free shipping as coming with a minimum order [to help cover costs], Perez …

“They could be the main shopper in a household who didn’t get everything done; they could be the type to try and wait out sales; it could be college students who were caught up in exams and finals and didn’t get around to starting their shopping until after the semester …