"Using Cadence, we have been able to see the true impact of our affiliate programme across the board. Not only has it helped us transform strategy, but further enable us to invest confidently in the affiliate channel with Rakuten Marketing.”

"Our measurement of the campaign proved the investment and authentic, vibrant content resonated with our audience, in some instances better than own-brand content. Throughout this campaign, we worked collaboratively across departments to inject newness to the campaign to reduce our reliance on discounting. This strategy will play a pivotal role …

“Partnering with Rakuten Affiliate Network has not just enabled Goodshop to experience 334% growth in the past 2 years, it has helped provide new customers to our merchants and support over 114,000 charitable causes. We look forward to continuing our partnership in the years to come.”

“One of the pitfalls of employing the same discounts repeatedly is that advertisers risk losing the customer to the competition. Consumers respond best to what they perceive as better value, and it’s in the retailer's best interest to mix offers up to excite consumers.”

"Rakuten Advertising has played a huge part in the success and growth of the Cult Beauty affiliate programme. The market-specific knowledge the team has provided has helped shape the international growth strategy of the programme and has also provided crucial information for the business to inform international strategy. Coupled with …

“We have seen revenue grow month to month. Affiliates now count for 20% of our online business — from 0 to 20% in 18 months, not bad at all.”

“Rakuten LinkShare offers an amazing level of service and higher level thinking that’s taking our affiliate marketing program to the next level.”

“Our affiliate programme with the Rakuten Marketing Affiliate Network has been going from strength-to-strength and their understanding of the fashion and lifestyle sector has helped us achieve our planned online growth. We are looking forward to further success in 2017 as we move into Rakuten Marketing’s fully managed service and …

"Partnering with Rakuten Affiliate Network has made it easy for CouponCabin to drive incremental growth and new customers for advertisers. We look forward to continued, tremendous growth with RAN and our partners within the network!"

“The new strategy became a great negotiation tool.”

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

“By combining Rakuten Marketing’s display and affiliate marketing channels we were able to effectively build upon our Chinese customer base, acquiring customers and generating brand awareness for The Cambridge Satchel Company across digital touchpoints and at scale to deliver a strong return on investment.”

"BeFrugal attributes a significant part of its growth and success to our relationship with Rakuten Affiliate Network. Not only have we grown 10x in the past 3 years, we have been able to drive new customers for our retailer partners, making this relationship a true win-win. We look forward to …

"Rakuten Advertising was the right fit for us to grow our affiliate reach and provide the connection to our own attribution model in order to develop this method further."

“We perceived Rakuten Affiliate Network to have a higher standard in the luxury and fashion industry than competitors and we believe our recent successes justify that opinion.”