"Our measurement of the campaign proved the investment and authentic, vibrant content resonated with our audience, in some instances better than own-brand content. Throughout this campaign, we worked collaboratively across departments to inject newness to the campaign to reduce our reliance on discounting. This strategy will play a pivotal role …

"Working with our talented Rakuten Advertising team helped us to greatly surpass our targeted goal. The seamless communication and execution across channels enabled us to have clear visibility into how each channel was performing, making it easier to monitor and optimize our initiatives."

“As a fashion site, our readers gravitate towards high end luxury fashion brands. Not only does the Rakuten Affiliate program work with the majority of these brands, but the program also provides all the tools our editors and data analysts need to make informed decisions. Our editors have the ability …

“We don’t get that kind of insight on cross-device behavior from any other marketing platform at the moment.”

"Using Cadence, we have been able to see the true impact of our affiliate programme across the board. Not only has it helped us transform strategy, but further enable us to invest confidently in the affiliate channel with Rakuten Marketing.”

“One of the pitfalls of employing the same discounts repeatedly is that advertisers risk losing the customer to the competition. Consumers respond best to what they perceive as better value, and it’s in the retailer's best interest to mix offers up to excite consumers.”

"Accelerate has allowed both companies to join forces with a united front and to tackle any obstacle that arises, together our partnership has gone from good to great and the best is yet to come."

“88% of consumers said they would shop online with free shipping, drawing a parallel to research that shows that 88% also don’t want to pay anything for shipping when they shop online. [Advertisers] tend to think of free shipping as coming with a minimum order [to help cover costs], Perez …

“They could be the main shopper in a household who didn’t get everything done; they could be the type to try and wait out sales; it could be college students who were caught up in exams and finals and didn’t get around to starting their shopping until after the semester …

"Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers. Their expertise in the vertical and their strong partner relationships have led to a highly successful program."

“We have seen revenue grow month to month. Affiliates now count for 20% of our online business — from 0 to 20% in 18 months, not bad at all.”

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

“The Rakuten Marketing Search team is a huge asset to Vans e-commerce. They continue to drive sales, stay abreast of industry trends, and provide great support year after year. We consider their search marketing expertise, technology and strategy a critical part of our online success.”

"Partnering with Rakuten Affiliate Network has made it easy for CouponCabin to drive incremental growth and new customers for advertisers. We look forward to continued, tremendous growth with RAN and our partners within the network!"

"Our partnership with Rakuten Advertising and Customer First Digital has opened our eyes to the opportunity and returns that can be gained from the affiliate channel. The programme has exceeded our expectations and is now driving a significant source of new customers . We have also been able to use …