“88% of consumers said they would shop online with free shipping, drawing a parallel to research that shows that 88% also don’t want to pay anything for shipping when they shop online. [Advertisers] tend to think of free shipping as coming with a minimum order [to help cover costs], Perez …

"Using Cadence, we have been able to see the true impact of our affiliate programme across the board. Not only has it helped us transform strategy, but further enable us to invest confidently in the affiliate channel with Rakuten Marketing.”

“As a fashion site, our readers gravitate towards high end luxury fashion brands. Not only does the Rakuten Affiliate program work with the majority of these brands, but the program also provides all the tools our editors and data analysts need to make informed decisions. Our editors have the ability …

“We partnered with Rakuten Advertising at a crucial time for our brand when our ecommerce revenues were falling. We were losing confidence in our marketing spend and Rakuten Advertising quickly turned this around and gave me the confidence to increase our investment. We have always been a very ROI focused …

“The Rakuten Marketing Search team is a huge asset to Vans e-commerce. They continue to drive sales, stay abreast of industry trends, and provide great support year after year. We consider their search marketing expertise, technology and strategy a critical part of our online success.”

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

“Rakuten LinkShare offers an amazing level of service and higher level thinking that’s taking our affiliate marketing program to the next level.”

“Our affiliate programme with the Rakuten Marketing Affiliate Network has been going from strength-to-strength and their understanding of the fashion and lifestyle sector has helped us achieve our planned online growth. We are looking forward to further success in 2017 as we move into Rakuten Marketing’s fully managed service and …

"Rakuten Advertising has played a huge part in the success and growth of the Cult Beauty affiliate programme. The market-specific knowledge the team has provided has helped shape the international growth strategy of the programme and has also provided crucial information for the business to inform international strategy. Coupled with …

“We don’t get that kind of insight on cross-device behavior from any other marketing platform at the moment.”

"We are very pleased with the success of our affiliate marketing strategy and as a result, winning the Best Managed Global Affiliate Programme in the International Performance Marketing Awards 2018. Our partnership with Rakuten Advertising played a vital part in the increase of our campaign performance, which drove huge sale …

“One of the pitfalls of employing the same discounts repeatedly is that advertisers risk losing the customer to the competition. Consumers respond best to what they perceive as better value, and it’s in the retailer's best interest to mix offers up to excite consumers.”

“Rakuten Search is really able to hone in our needs and provide strategic recommendations to promote our brand. We have already achieved record success for 2014, our year-over-year growth is already up 20% and predicted to reach 48%.”

"Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers. Their expertise in the vertical and their strong partner relationships have led to a highly successful program."