"Rakuten Advertising has played a huge part in the success and growth of the Cult Beauty affiliate programme. The market-specific knowledge the team has provided has helped shape the international growth strategy of the programme and has also provided crucial information for the business to inform international strategy. Coupled with …

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

“By combining Rakuten Marketing’s display and affiliate marketing channels we were able to effectively build upon our Chinese customer base, acquiring customers and generating brand awareness for The Cambridge Satchel Company across digital touchpoints and at scale to deliver a strong return on investment.”

"Our partnership with Rakuten Advertising and Customer First Digital has opened our eyes to the opportunity and returns that can be gained from the affiliate channel. The programme has exceeded our expectations and is now driving a significant source of new customers . We have also been able to use …

"Having worked together successfully since 2017, we trust Rakuten Advertising to invest the cost of sale to produce the best results. We have seen increases YoY having launched with Accelerate at the end of last year. Our account management team have become an extension of our team – they are …

"The strategy we built with AMDX and Rakuten Advertising has helped us focus our spend on acquiring new customers, while still realizing the impact the affiliate channel has on driving repeat purchases."

“One of the pitfalls of employing the same discounts repeatedly is that advertisers risk losing the customer to the competition. Consumers respond best to what they perceive as better value, and it’s in the retailer's best interest to mix offers up to excite consumers.”

“The new strategy became a great negotiation tool.”

“We partnered with Rakuten Advertising at a crucial time for our brand when our ecommerce revenues were falling. We were losing confidence in our marketing spend and Rakuten Advertising quickly turned this around and gave me the confidence to increase our investment. We have always been a very ROI focused …

"We are very pleased with the success of our affiliate marketing strategy and as a result, winning the Best Managed Global Affiliate Programme in the International Performance Marketing Awards 2018. Our partnership with Rakuten Advertising played a vital part in the increase of our campaign performance, which drove huge sale …

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

“Partnering with Rakuten Affiliate Network has not just enabled Goodshop to experience 334% growth in the past 2 years, it has helped provide new customers to our merchants and support over 114,000 charitable causes. We look forward to continuing our partnership in the years to come.”

"Rakuten Advertising was the right fit for us to grow our affiliate reach and provide the connection to our own attribution model in order to develop this method further."

"Working with Rakuten Affiliate Network allows us direct access to the best quality content sites on a global level."

"Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers. Their expertise in the vertical and their strong partner relationships have led to a highly successful program."