"Rakuten Advertising was the right fit for us to grow our affiliate reach and provide the connection to our own attribution model in order to develop this method further."

"Using Cadence, we have been able to see the true impact of our affiliate programme across the board. Not only has it helped us transform strategy, but further enable us to invest confidently in the affiliate channel with Rakuten Marketing.”

"Rakuten Advertising has helped us to understand how vital influencers have become, especially with targeting and reaching new customers. They continue to drive success for brands so we’re looking forward to investing in influencer marketing in the upcoming year."

“We perceived Rakuten Affiliate Network to have a higher standard in the luxury and fashion industry than competitors and we believe our recent successes justify that opinion.”

“We have seen revenue grow month to month. Affiliates now count for 20% of our online business — from 0 to 20% in 18 months, not bad at all.”

"The strategy we built with AMDX and Rakuten Advertising has helped us focus our spend on acquiring new customers, while still realizing the impact the affiliate channel has on driving repeat purchases."

“The Rakuten Marketing Search team is a huge asset to Vans e-commerce. They continue to drive sales, stay abreast of industry trends, and provide great support year after year. We consider their search marketing expertise, technology and strategy a critical part of our online success.”

"Rakuten Affiliate Network has helped connect us with the right advertisers and opportunities to enable us to achieve 300% in sales growth last year. We enjoy working with our account teams who are always helpful. We look forward to continuing our partnerships in the coming years."

“Partnering with Rakuten Affiliate Network has not just enabled Goodshop to experience 334% growth in the past 2 years, it has helped provide new customers to our merchants and support over 114,000 charitable causes. We look forward to continuing our partnership in the years to come.”

“88% of consumers said they would shop online with free shipping, drawing a parallel to research that shows that 88% also don’t want to pay anything for shipping when they shop online. [Advertisers] tend to think of free shipping as coming with a minimum order [to help cover costs], Perez …

“They could be the main shopper in a household who didn’t get everything done; they could be the type to try and wait out sales; it could be college students who were caught up in exams and finals and didn’t get around to starting their shopping until after the semester …

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

“Rakuten Search is really able to hone in our needs and provide strategic recommendations to promote our brand. We have already achieved record success for 2014, our year-over-year growth is already up 20% and predicted to reach 48%.”

"The past few months have been a challenging time for all, especially our frontline heroes. As a brand which prides itself on all-day comfort, FitFlop identified the opportunity to give back to NHS staff over this period, while tackling current market challenges in an ever-changing retail environment. The team had …

"Our measurement of the campaign proved the investment and authentic, vibrant content resonated with our audience, in some instances better than own-brand content. Throughout this campaign, we worked collaboratively across departments to inject newness to the campaign to reduce our reliance on discounting. This strategy will play a pivotal role …