“We don’t get that kind of insight on cross-device behavior from any other marketing platform at the moment.”

"Our measurement of the campaign proved the investment and authentic, vibrant content resonated with our audience, in some instances better than own-brand content. Throughout this campaign, we worked collaboratively across departments to inject newness to the campaign to reduce our reliance on discounting. This strategy will play a pivotal role …

“One of the pitfalls of employing the same discounts repeatedly is that advertisers risk losing the customer to the competition. Consumers respond best to what they perceive as better value, and it’s in the retailer's best interest to mix offers up to excite consumers.”

"The past few months have been a challenging time for all, especially our frontline heroes. As a brand which prides itself on all-day comfort, FitFlop identified the opportunity to give back to NHS staff over this period, while tackling current market challenges in an ever-changing retail environment. The team had …

"Rakuten Advertising has helped us to understand how vital influencers have become, especially with targeting and reaching new customers. They continue to drive success for brands so we’re looking forward to investing in influencer marketing in the upcoming year."

"Having worked together successfully since 2017, we trust Rakuten Advertising to invest the cost of sale to produce the best results. We have seen increases YoY having launched with Accelerate at the end of last year. Our account management team have become an extension of our team – they are …

“The new strategy became a great negotiation tool.”

"Since migrating to Rakuten Advertising and its fully affiliate managed service – our programme has gone from strength to strength. Our main priority was to grow the % of sales and diversify our programme with new and innovative publishers. Rakuten Advertising’s strategies have helped grow programme and we have been …

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

“The Rakuten Advertising staff I’ve worked with has been perfect. The creation of strategies around multiple channels and being on the forefront of testing has exceeded expectations. Rakuten respected our needs while also pushing the boundaries compared to the competition.”

"Working with our talented Rakuten Advertising team helped us to greatly surpass our targeted goal. The seamless communication and execution across channels enabled us to have clear visibility into how each channel was performing, making it easier to monitor and optimize our initiatives."

“Rakuten LinkShare offers an amazing level of service and higher level thinking that’s taking our affiliate marketing program to the next level.”

"Accelerate has allowed both companies to join forces with a united front and to tackle any obstacle that arises, together our partnership has gone from good to great and the best is yet to come."

“By combining Rakuten Marketing’s display and affiliate marketing channels we were able to effectively build upon our Chinese customer base, acquiring customers and generating brand awareness for The Cambridge Satchel Company across digital touchpoints and at scale to deliver a strong return on investment.”

“We have seen revenue grow month to month. Affiliates now count for 20% of our online business — from 0 to 20% in 18 months, not bad at all.”