"Working with our talented Rakuten Advertising team helped us to greatly surpass our targeted goal. The seamless communication and execution across channels enabled us to have clear visibility into how each channel was performing, making it easier to monitor and optimize our initiatives."

"Rakuten Advertising was the right fit for us to grow our affiliate reach and provide the connection to our own attribution model in order to develop this method further."

“We don’t get that kind of insight on cross-device behavior from any other marketing platform at the moment.”

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017."

"We came out of Symposium New York with new energy and a new plan to accelerate not just this channel, but our entire business."

"Rakuten Affiliate Network has helped connect us with the right advertisers and opportunities to enable us to achieve 300% in sales growth last year. We enjoy working with our account teams who are always helpful. We look forward to continuing our partnerships in the coming years."

"The strategy we built with AMDX and Rakuten Advertising has helped us focus our spend on acquiring new customers, while still realizing the impact the affiliate channel has on driving repeat purchases."

"The past few months have been a challenging time for all, especially our frontline heroes. As a brand which prides itself on all-day comfort, FitFlop identified the opportunity to give back to NHS staff over this period, while tackling current market challenges in an ever-changing retail environment. The team had …

"Our measurement of the campaign proved the investment and authentic, vibrant content resonated with our audience, in some instances better than own-brand content. Throughout this campaign, we worked collaboratively across departments to inject newness to the campaign to reduce our reliance on discounting. This strategy will play a pivotal role …

“Rakuten LinkShare offers an amazing level of service and higher level thinking that’s taking our affiliate marketing program to the next level.”

“One of the pitfalls of employing the same discounts repeatedly is that advertisers risk losing the customer to the competition. Consumers respond best to what they perceive as better value, and it’s in the retailer's best interest to mix offers up to excite consumers.”

"Our partnership with Rakuten Advertising and Customer First Digital has opened our eyes to the opportunity and returns that can be gained from the affiliate channel. The programme has exceeded our expectations and is now driving a significant source of new customers . We have also been able to use …

"Rakuten Advertising has helped us to understand how vital influencers have become, especially with targeting and reaching new customers. They continue to drive success for brands so we’re looking forward to investing in influencer marketing in the upcoming year."

"Rakuten Marketing has provided strategic recommendations that have helped us to optimize campaigns and test new acquisition strategies with publishers. Their expertise in the vertical and their strong partner relationships have led to a highly successful program."

“We have seen revenue grow month to month. Affiliates now count for 20% of our online business — from 0 to 20% in 18 months, not bad at all.”