42 Rakuten Marketing Testimonials

“88% of consumers said they would shop online with free shipping, drawing a parallel to research that shows that 88% also don’t want to pay anything for shipping when they shop online. [Advertisers] tend to think of free shipping as coming with a minimum order [to help cover costs], Perez continued, but we try to push for one further because shoppers have orders that might be small but will be turned off by having to pay extra on an already inexpensive order.”

"Since migrating to Rakuten Advertising and its fully affiliate managed service – our programme has gone from strength to strength. Our main priority was to grow the % of sales and diversify our programme with new and innovative publishers. Rakuten Advertising’s strategies have helped grow programme and we have been able to successfully balance CPA with tenancies to really move the dial. Our account management team have felt like a true extension of our team and have led to the affiliate channel becoming our strongest growing channel!"

“As a fashion site, our readers gravitate towards high end luxury fashion brands. Not only does the Rakuten Affiliate program work with the majority of these brands, but the program also provides all the tools our editors and data analysts need to make informed decisions. Our editors have the ability to create custom links in the matter of seconds while our analysts can pull a variety of reports at a moments notice. This gives our team the power to monitor sales, commissions and industry trends at any given time.”

"Having worked together successfully since 2017, we trust Rakuten Advertising to invest the cost of sale to produce the best results. We have seen increases YoY having launched with Accelerate at the end of last year. Our account management team have become an extension of our team – they are highly efficient and always a step ahead of our requests which makes everything a lot easier!"

“They could be the main shopper in a household who didn’t get everything done; they could be the type to try and wait out sales; it could be college students who were caught up in exams and finals and didn’t get around to starting their shopping until after the semester ends…it could be anyone.”

"The strategy we built with AMDX and Rakuten Advertising has helped us focus our spend on acquiring new customers, while still realizing the impact the affiliate channel has on driving repeat purchases."

"Rakuten Advertising has played a huge part in the success and growth of the Cult Beauty affiliate programme. The market-specific knowledge the team has provided has helped shape the international growth strategy of the programme and has also provided crucial information for the business to inform international strategy. Coupled with the strong account management and service, it’s a delight to partner with Rakuten Advertising."

"Working with our talented Rakuten Advertising team helped us to greatly surpass our targeted goal. The seamless communication and execution across channels enabled us to have clear visibility into how each channel was performing, making it easier to monitor and optimize our initiatives."

"BeFrugal attributes a significant part of its growth and success to our relationship with Rakuten Affiliate Network. Not only have we grown 10x in the past 3 years, we have been able to drive new customers for our retailer partners, making this relationship a true win-win. We look forward to continuing to grow this partnership as we expand our cash back program."

“We partnered with Rakuten Advertising at a crucial time for our brand when our ecommerce revenues were falling. We were losing confidence in our marketing spend and Rakuten Advertising quickly turned this around and gave me the confidence to increase our investment. We have always been a very ROI focused business and this integrated marketing strategy has exceeded my expectations, delivering a unified approach to performance marketing which was the absolute goal I had in mind.”

"AMDX helped us to grow our program and meet our sales targets in a very competitive space. The collaboration between our teams is something we will continue to grow in 2020 and beyond while utilizing everything the Rakuten Advertising platform has to offer."

"Rakuten Advertising was the right fit for us to grow our affiliate reach and provide the connection to our own attribution model in order to develop this method further."

"We are very pleased with the success of our affiliate marketing strategy and as a result, winning the Best Managed Global Affiliate Programme in the International Performance Marketing Awards 2018. Our partnership with Rakuten Advertising played a vital part in the increase of our campaign performance, which drove huge sale growth globally during the year. Our strategy enabled us to retain exclusivity whilst capturing new customers, resulting in the growth of the programme."

“The Rakuten Marketing Search team is a huge asset to Vans e-commerce. They continue to drive sales, stay abreast of industry trends, and provide great support year after year. We consider their search marketing expertise, technology and strategy a critical part of our online success.”

"Using Cadence, we have been able to see the true impact of our affiliate programme across the board. Not only has it helped us transform strategy, but further enable us to invest confidently in the affiliate channel with Rakuten Marketing.”