“The problem is, the process of commenting on a federal regulation is pretty confusing, definitely high-level, it involves going to a weird looking website, and is just not super accessible, So we were really looking for a campaign that would explain what is going on and give people the tools …

“The nonprofit sector has a lot of scar tissue from previous congressional efforts, previous congressional tax credits and being left out of those tax credits because nonprofits don’t have taxable income, they pay payroll taxes, We knew we needed to mobilize the sector.”