“When we’re creating our services, we think we know how our customers are going to use them, but we’re not always right. It’s up to us to continuously develop our products to fit them, rather than expecting them to change to fit us. Achieving this sort of empathy is difficult without the right tools, and Quantum Metric has helped uncover those unknowns.”
"Internally, we have too much data coming at us from different places that provides only a sliver of insights into user experience. We have too many tools and too many disparate points of data and it's really hard to pull it together quickly. We were more of a reactive shop. That's why we invested in Quantum Metric. We needed to glue things together to become more proactive."












