“A sub-standard CRM application, with spreadsheets being used to make up for it’s deficiencies, meant that we had to look for alternatives. We had the people, the services, the business potential, but we were lacking the systems that would give us the freedom needed to grow. We decided to review the options available in the market and chose Microsoft Dynamics CRM. It’s a solution that doesn’t just meet our current needs but can scale with the business.”