“Even when we wanted to tweak an idea and retest it, it’s been very simple for us the timelines are short, the costs are easy to manage within the budget, so we can reset and do it again and see how things change. It allows us to see [if we’re] moving along the right direction as these products move forward.”
“Oatly operates with remarkable speed and detail. This requires comprehensive insights that must be fast and precise, and we realized we would not be able to accomplish what we had in mind through an external agency.”