"Qualex contributed insights regarding the choice of data that should be extracted from the various back-end systems and how that data should be structured and mapped to different fields, as it was saved to the data warehouse and into the marketing data mart from which campaigns are run."

"Capturing data from the Suns independent source systems, Qualex has provided a consolidated solution that allows the Suns to access their data via a BI dashboard; that includes pull-down menus, and even a graphical representation of the sports arena which details and provides hourly ticket sales updates on game day!"