“if finding the ideal users means you’re going to do less testing, I recommend a different approach: ‘recruit loosely and grade on a curve.’ In other words, try to find users who reflect your audience, but don’t get hung up about it. Instead, loosen up your requirements and then make allowances for the differences between your participants and your audience.”
"Very happy with Qualaroo – it’s easy to use, flexible, and powerful!”

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Survey Analytics started in Seattle, WA in 2002 and is one of the industries leading providers of multi platform market research software and innovative technologies. In 2008 Survey Analytics made Inc. Magazine's list of the fastest-growing private companies ranking 25th among business-service providers. In 2011 Survey Analytics expanded and opened a second U.S. office in Cincinnati, OH and a Development Center in Pune, India. Combined their team holds over 10 years of experience in market research and software development.
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 13.4+ million members across 68 countries.











