“Customers are different, even across industry competitors. They each have their own perception of themselves, their own reasons for choosing where they buy. Tools like Qualaroo give insight into these differences and enable us to increase our win ratio, which in turn increases return on investment for clients.”

“if finding the ideal users means you’re going to do less testing, I recommend a different approach: ‘recruit loosely and grade on a curve.’ In other words, try to find users who reflect your audience, but don’t get hung up about it. Instead, loosen up your requirements and then make …