Opinionmeter International is a leading provider of DIY customer feedback software tools, with an emphasis on mobile research. Offering a real-time customer survey solutions, Opinionmeter enables its clients to capture spontaneous, ‘voice of the customer’ feedback at the Point-of-Experience (the moment the customer experiences the product or service). Being a mixed-mode, cross-platform provider, Opinionmeter can deploy its survey solutions onto a wide range of devices (including devices running Android, Apple iOS and Windows operating systems). In addition to being experts in mobile survey apps, Opinionmeter’s survey solutions also support mobile-web, online and paper surveys.
“Not only has Opinionmeter helped us to understand the different wants, needs and desires of our existing user segments, it has also identified user segments that we never knew existed. Consequently we are able to target and position our food offers with more confidence and give more of our customers what they want, when they want it. Opinionmeter is therefore a key tool to drive sales and engage out customers towards retention.”
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