"I consider web push to be a very effective communication channel, mainly because of the simplicity of subscriber sign-ups. All we need to do is to encourage the user to visit our site, for example, through actions in paid advertisements, social media publications or SMS messaging - and from the …

"The web push implementation was designed to quickly and efficiently reach customers that the previously used forms of communication may have missed. The goal was to achieve the fastest possible results, which translated into statistics almost immediately in GA at the time of sending the notification. Such a direct way …