“The site is called ‘The Pursuit of Peculiar Perfection,’ which could also describe how Purple have gone about the project. They have created an imaginative, engaging and effective site which …

“Purple are more than a creative agency – they have become our brand partners. They care just as passionately about our beer as we do, they totally understand our brand …

“Visually and verbally, we’ve made each of our Strategic Brands more compelling than ever before. And by consistently applying our new identity globally, we’ll make a stronger connection with every …