"The refreshed Glenfiddich identity perfectly reflects our bold maverick personality yet elegantly captures our luxury status in every channel and at every touchpoint. Purple have absolutely got under the skin of the brand and beautifully realised our ambition of creating a powerful and confident global brand."

“With Grand Cru, we’re creating a new luxury moment and pushing the boundaries of the occasions where single malt is consumed. Purple have captured our vision perfectly, elevating our bottle and our exquisite liquid and transforming it into a dynamic and iconic symbol of celebration for consumers everywhere.”