“We’ve made it our mission to push whisky boundaries and make malts that are more modern and relevant – and appeal to the next generation of whisky lover. That’s why we’re about analytics over alchemy and technology over tradition.”

“The site is called ‘The Pursuit of Peculiar Perfection,’ which could also describe how Purple have gone about the project. They have created an imaginative, engaging and effective site which we know bartenders will appreciate – it’s an education programme that will achieve our strategic objectives and is also brilliantly …