“The site is called ‘The Pursuit of Peculiar Perfection,’ which could also describe how Purple have gone about the project. They have created an imaginative, engaging and effective site which we know bartenders will appreciate – it’s an education programme that will achieve our strategic objectives and is also brilliantly …

"The refreshed Glenfiddich identity perfectly reflects our bold maverick personality yet elegantly captures our luxury status in every channel and at every touchpoint. Purple have absolutely got under the skin of the brand and beautifully realised our ambition of creating a powerful and confident global brand."