PureSpectrum is a rapidly growing market research and insights platform. They simplify technology for researchers so they can gather and use consumer data the way they want – without disruption. In just five years since the company’s inception, over 32 million online interviews have been sourced from PureSpectrum Marketplace. PureSpectrum also developed the industry’s first and only respondent level scoring system, PureScore.
“In a lot of the rest of the sample industry out there, it’s all about selling what they have. It’s not about solving problems. It’s not about being creative or thoughtful. Michael had said ‘I want to help people build and automate things. Tell me where your pain points are. Tell me what we can do that’s faster and better than what you are doing today. Everyone says they’re a partner in this business, everyone wants to be a partner in this business, but PureSpectrum is one of the one true partners that we have.”
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