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"We had our own loose promotion tracker, so to speak, in spreadsheet form. It was capturing the top line, but we weren’t able to take a magnified look deeper into it to review that trade spend in depth, especially when it comes to the deduction invoicing and coding. When those come through, it's hard to determine what goes into what bucket.”
“Having it all in Promomash really does save on the backend, just being able to review the performance of those promotions without the extra work before even doing the analysis."
Exceedra, a division of AFS Technologies, is the leading Global provider of integrated business planning and revenue management systems for CPG. This includes Trade Promotion Management (TPM), Trade Promotion Optimization (TPO), Customer Business Planning (CBP), Joint Business Planning (JBP), Demand Planning, and Sales & Operations Planning (S&OP).
UpClear is a leading global Enterprise Software provider to the Consumer Packaged Goods (CPG) industry. UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Customer Business Planning, Trade Promotion Management (TPM), Analytics, and Optimization (TPO). UpClear serves clients in over 20 countries across America, Europe, Asia, and Africa from their offices in New York, London, and Hong Kong, and branches in France and Australia. Clients and brands they work with include Danone, Equal, Evian, Ferrero, Jelly Belly, Hovis, King Arthur Flour, King’s Hawaiian, LALA U.S., Lundberg Family Farms, Reckitt Benckiser, Splenda, Treasury Wine Estates, Twinings, Warburtons, and Zest.
Vistex provides enterprise solutions that manage pricing, incentive, rebate, royalty and channel programs to enhance business performance while reducing labor and infrastructure costs. The industry-optimized Go-to-Market Suite® provides end-to-end solutions for design, management and administration of the complete spectrum of programs. With an unparalleled offering of software and services, enterprises are empowered with unprecedented visibility into program performance, gaining deeper insights to better enable fact-based decisions that drive revenue, control cost, minimize leakage, and streamline processes.
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