"Having cleansed customer master data to provide to our big data analytics platform allows us to understand individual buying patterns and product consumption. That allows us to create highly targeted marketing campaigns to optimise sales and profitability."

"For the first time, EY will have a global catalog containing a 360°/Single View of customer information having tied it seamlessly into our new SAP ERP/CRM, and global data warehouse systems and now have a huge opportunity to tie the new customer catalog into our analytics and operational systems within …