Priority Designs is a full service product development consultancy with research, strategy, design, engineering, prototyping and soft goods capabilities all under one roof. Clients include household names with leading brands in sporting goods, medical, consumer products, industrial equipment and more. Located in Columbus, Ohio with a 50,000 sq. ft facility and 60+ dedicated product development experts, Priority Designs has been helping clients bring products to market for over 25 years.
"With legacy products dating back over 60 years, we knew that our brand needed an overhaul. Priority Designs helped guide us through the re-branding process in a way that really got to the core of our DNA as an industrial tools manufacturer. Throughout their process, Priority Designs' work resonated with both our upper management and our users alike. It will take time to install the new Visual Brand Language into our long product development cycles, but we are certain that the framework Priority Designs helped us create will allow us flexibility to innovate while having the standards to maintain consistency."
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