Delve is a full-service design and innovation firm. They believe a better world is possible through human-centered design. They provide strategy, design, and engineering to clients from Fortune 500 companies to start-ups, in industries that include medical devices, consumer and commercial products, transportation, and more. Their collective expertise helps clients succeed by designing the future, one experience at a time. In the last 6 years, they’ve opened offices in San Francisco and Boston, and moved their headquarters to a vibrant new studio space in the heart of downtown Madison, Wisconsin.
“In creating the AmpStrip, we addressed a number of pain points with heart rate and activity monitors. The ability to comfortably and accurately track heart rate 24/7 was a primary goal but we also knew that many people simply don’t like the look of current wearables. While the AmpStrip will often be worn under clothes, we understood that athletes want a product that’s beautiful as well as small and accurate. When Delve showed us their initial ideas, we were instantly taken by the elliptical design and knew we had a winner right away."
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