“Prima has been a key part of our business since we went live with the software back in 2011. The system is robust and has many features that help us retain a competitive edge. We have a great relationship with the team at Prima, the support and training teams are always at the end of the phone and are always helpful. They hold regular user group meetings and have recently launched a weekly training webinar, both of which help us to understand and master all the features in the software and we feel fully engaged with how Prima will develop the software.”
“I’m a big fan of Prima! We love the flexibility of the system appealing to members of different sizes, the modern approach to training such as the webinars, and the ongoing investment to develop the system further. They really are interested in making their independent dealer customers more profitable and efficient businesses. Much as we are!”












