"Thanks to MedusaCard loyalty programme created by Pricewise we got to know better tens of thousands of our customers. Pricewise helps us through effective direct marketing campaigns in attracting customers to our restaurants during off-times, which leads to increased sales. They helps us also with introducing various innovations of MedusaCard. An example is a so-called „digital card“, which is used instead of a conventional plastic card by a large group of programme members already. This innovation significantly increased their loyalty."