"After much research we purchased Preferred Patron. We wanted an 'in house loyalty program' that was easy to set up and use. We wanted to be able to tailor it to our needs quickly, and often. We wanted it to be exciting for our customers, and we did not want to spend a fortune. The Preferred Patron Loyalty Program Software easily met all of these needs. This is our first rewards program, and we were unsure of how proceed in a way that would get the customers excited about using their rewards card. Preferred Patron advised us every step of the way. The most exciting feature of this loyalty software program is the e-mail capabilities. It allows us to pinpoint marketing to specific groups of customers, regularly and easily, thus avoiding email burnout."