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“eCommerce has evolved rapidly in the last few years. It’s amazing to see how easily accessible it is to purchase household items like bedding from a couple of taps on a mobile phone. However, convenience doesn’t necessarily mean that shoppers are entirely satisfied with their purchase. Shopping online is a completely different experience to buying items in-store. Shoppers don’t get to feel, touch or even ask retail assistants questions whilst browsing online. Touching and feeling products is a big part of the customer journey, and we wanted to improve the experience within the bedding industry."
“The beautiful part of preezie is that it's very simple, interactive and non-threatening to our shoppers. We didn’t want to start a significant and important project as this from scratch and go it alone. To do this project justice and to do it properly from the ground up would have taken us close to twelve months and would have been very costly. So we were astonished when we found an off-the-shelf solution that was relatively inexpensive, could effortlessly fit within our technology stack and be implemented relatively quickly.”
Recolize is a company based in Munich, which is characterized by a high quality standard in product development and a consistent perspective on the user's needs. The idea of founding Recolize had Michael Stork who gained the experience in his jobs as Head of Software Development at maxdome and CTO at ePetWorld that complex technical products have to be directly understood by technical laities for a successful integration.
Unbxd is a leading e-commerce product discovery platform that applies advanced data sciences to connect shoppers to the products they are most likely to buy, while providing predictive actionable insights for merchandising. With Unbxd’s Machine Learning Site Search, shoppers receive optimized search results based on merchandiser insight coupled with advanced machine learning algorithms.
Voyado is a fast-growing company that operates and develops a data-driven SaaS platform within Marketing Automation, CRM and Loyalty and Product Discovery. We are the leading tool for retail and e-commerce companies that want to personalize communication and customer experiences. Our AI-powered platform learns behaviors with pinpoint precision and improves the customer experience at every single touchpoint. We transform traditional marcom into something new, helpful and inspiring, making brands easy to love! Our mission is to deliver a best-of-breed product that matches every customer’s need. In December 2021, Apptus joined forces with Voyado. This means that we now are a company of 250+ colleagues on an exciting journey together! Voyado’s portfolio now also contents Apptus intelligent software, eSales, that maps, analyzes and learns from the visitor's behaviour in real time, which allows the e-tailer to present relevant products and offers, adapted to each individual.
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