“The beautiful part of preezie is that it's very simple, interactive and non-threatening to our shoppers. We didn’t want to start a significant and important project as this from scratch and go it alone. To do this project justice and to do it properly from the ground up would have taken us close to twelve months and would have been very costly. So we were astonished when we found an off-the-shelf solution that was relatively inexpensive, could effortlessly fit within our technology stack and be implemented relatively quickly.”