"We are transitioning as a business from one where we have a multichannel team, to one where the whole of the business is the multichannel team. A lot of businesses are finding it difficult to make that transition, and that's an area where we have seen really significant help and support from Practicology."
"Practicology has helped us in three main areas To understand the type of customers we have in our database, which has contributed to our ongoing customer profiling and branded proposition work To understand the impact of our core promotional offering on life time value and retention by acquisition channel, enabling us make better data-led decisions Suggestions and actions to build out lifecycles and retention plans based on clear trends in customer behaviour This has given us confidence that the decisions we make will be profitable ones."
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