"Poool allows us to better qualify our user segments and deploy an effective guest account strategy, integrating easily on our platform. We now envision a phase where each segment will be addressed with a specific user experience."

"Launching a 2-step paywall strategy gave us the valuable opportunity to inform Bio à la Une’s audience of their new premium strategy prior to locking content. This not only helped the publisher to collect first-party data and launch a successful engagement strategy, but it also helped them to build a …