Poool Membership & Subscription Suite - all-in-one audience conversion, management and retention platform to turn content into business. Poool products give marketing teams the autonomy to drive their reader revenue strategies in complete simplicity. Proudly already working with over 130 digital content publishers in 10 countries around the world.
"Launching a 2-step paywall strategy gave us the valuable opportunity to inform Bio à la Une’s audience of their new premium strategy prior to locking content. This not only helped the publisher to collect first-party data and launch a successful engagement strategy, but it also helped them to build a strong, well defined reader segment of these engaged users. The paywall could then be personalized for these readers, leading to a CTR more than 6 times higher than other segments!"
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