“So we were getting quite good commercial revenues from traditional media models but felt very much like the FT, which concluded years ago now that this is quite a volatile source of income and, if you can, develop subscription revenue, It’s more predictable, it’s more stable, you can have a …

"Compared to a few years ago, the awareness of the value of data now plays a major role in L’Équipe’s strategy. Although this huge progress has taken time to achieve, a data-driven approach has become fully integrated within the marketing, product owners, editorial and IT teams."